Peter Line is the legendary snowboarder responsible for the iconic Four Square and Forum brands. While these brands had a huge impact, they were rider owned, and having an impact and success, in the long run, isn’t the same thing. Eventually, Burton Saved the brands from going under, ran them for a decade, and then shut them down. Ten years after that, Peter Line, Jeremy Jones, and Mack Dawg are back to re-boot the brand, and Peter and I take a deep dive into all things Forum and much more. Sean Tedore asks the Inappropriate Questions.
Peter Line Show Notes:
5:30: No alcohol for 3.5 years, partying, the lifestyle, future spins, and good style
15:00: Bad style, bad posture, Peter the grom, and The Rawl backstory
21:30: Stanley: Get 30% off site wide with the code drinkfast
Outdoor Research: The best outerwear ever built just got better
GoPro: The only POV cam that matters
23:00: Building Forum on the World Industries model, creating a super team, and the vision
31:00: How long until Forum takes off, board numbers, what did they do wrong, and Peter’s money
35:00: Deals left on the table, what’s going on behind the scenes at Forum, the positives around the Burton years, and the beginning of the end
42:00: Peter Glenn Ski and Sports: Over 60 years of getting you out there
10 Barrel Brewery: Buy their beers, they support action sports more than anyone
Elan Skis: Over 75 years of innovation that makes you better
44:30: His feelings when Burton kills Forum, #GiveForumToPeter, and getting Forum back with Jeremy Jones and Mack Dawg
49:00: Leveraging his relationship with Blue and Capita, distribution, and what differentiates Forum from the rest of the industry
65:00: Inappropriate Questions with Sean Tedore