Matty Benedetto owes everything he has today to the ski industry. This self-described Evil Genius is the master of his domain through his internet property, Unnecessary Inventions but his roots in action sports stared as a kid on the message boards of newschoolers.com. From there he started a brand that would become an underground success in the ski world, had a life changing injury, came out, became successful and then organically became a budding TikTok star. It’s a great podcast with an interesting dude….
Matty Benedetto Show Notes:
3:00: Unnecessary Inventions, Mr. Beast challenge, and David Dobrick
16:00: Growing up in NY, skiing, newschoolers.com and EC Headwear
25:30: Stanley: Get 30% off site wide with the code drinkfast
10 Barrel Brewery: Buy their beers, they support action sports more than anyone
27:30: Making things in China, St. Michaels, and building the EC Brand
33:00: Marketing spends, the injury, and coming out
43:00: COAL Headwear Use the code powell15 for 15% off
44:00: Re-branding EC to Eastern Collective, killing it with iPhone wires and Sondre Travel
50:00: Unnecessary Inventions creation, growing it, monetizing it and Trump v. TikTok
58:30: Inappropriate Questions with Evan Williams
Scott Ian is the brainchild behind the thrash metal band Anthrax and a snowboarder who was there in the early days and wants to get back. On the podcast we talk about growing up a little Jewish kid in Queens, what comes with that, guitar, Anthrax, Metallica, lead singer syndrome, a little snowboarding and a lot of metal. It’s an entertaining hour with a legend.
Scott Ian Show Notes:
6:00: New Year’s Baby, his 50’s, and snowboarding
14:00: Judaism, racism, and finding guitar on Long Island
18:00: Divorce, back to the city and freedom
22:45: Stanley: Get 30% off site wide with the code powell30
10 Barrel Brewery: Buy their beers, they support action sports more than anyone
24:45: Protecting himself, Anthrax, college, and work
31:00: Building the band, early Metallica, and firing Danny and then firing Neil
36:00: Island Records, signing a good contract, what is he worth websites and the big 4
42:45: Peter Glenn Sports
51:00: Inappropriate Questions with Stix
Steve Nilsen, better known as Stix to everyone but his family, is a legend in the world of cans. While his career started with Airwalk in the days when it competed with Nike and Reebok, Steve then went on to have incredible jobs at Red Bull and PBR. Now, he’s now championing Liquid Death and on the podcast we talk the rad road he traveled to get his dream jobs
Steve “Stix” Nilsen Show Notes:
3:00: Minnesota, Hawaii, and surf culture
9:00: Skateboarding, Punk Rock, and sports
18:00: College, Australia, and figuring out life plans
25:30: Stanley: Get 30% off site wide with the code drinkfast
10 Barrel Brewery: Buy their beers, they support action sports more than anyone
27:30: Life changing Warped Tour, SIA, and Airwalk
35:00: Airwalk, merchandising, development, and marketing,
44:00: Peter Glenn Ski and Sport
45:00: The demise of Airwalk, getting his job with Red Bull
54:00: The business of Red Bull, creating Red Bull sized ideas, and athletes
62:00: Red Bull changing, getting his job with PBR and marketing beer
72:00: Liquid Death
75:00: Inappropriate Questions with James Clifford and LP Paul Crandell
Marty Carrigan is a name you may not know but he’s a guy who has so much history in the ski and snowboard world. While he’s a sales rep extraordinaire these days, he cut his teeth with some of the most important brands in snow. He started in the 80’s with Hart Skis when they were running the freestyle scene and then moved on to snowboarding and working with Morrow and Palmer. He’s a talker with a ton of insight and stories.
Marty Carrigan Show Notes:
3:00: Palmer, Douchebags and Global Sales Guys
14:00: Childhood, being old school, and not being able to finish at catholic school
19:45 : Stanley: Get 30% off site wide with the code drinkfast
10 Barrel Brewery: Buy their beers, they support action sports more than anyone
21:45: Who was he, skiing, Vermont and his first sales meeting
26:00: Meeting Billy Kidd, Colorado Mountain College, and looking like Jesus
30:00: Hart Skis, building relationships, German immersion, and Rad Air Snowboards
36:00: Morrow Snowboards
39:30: Peter Glenn Ski and Sports
40:30: Morrow cont., starting Sales Guys, and Palmer Snowboards
55:00: Boa Technologies, the lowest point in his life, and re-inventing Sales Guys with Grenade+ more
72:00: Inappropriate Questions with Mike Rosen