Trent Bush was born into a family of technical outerwear designers at a time when snowboarding didn’t exist. Trent grew up learning how to build outerwear and skateboarding. He was a grom before groms existed, and when Wave Rave opened its doors in Boulder, Trent hung out there daily until they hired him and his brother. From there, they grew with the sport of snowboarding, eventually creating the iconic Twist and Analog brands and running design for brands like Burton, Mountain Hardware, Fenix, Fjallraven, Saga, Black Diamond, and more. It’s a fun walk through snowboard history with an outerwear visionary
Trent Bush Show Notes:
3:30: The Boulder skate scene, early snow skating, growing up into outerwear, and skiing
10:00: Skate culture, seeing snowboarding for the first time, the product, and Wave Rave
21:30: Stanley: Get 30% off sitewide with the code drinkfast
Peter Glenn Ski and Sports: Over 60 years of getting you out there
10 Barrel Brewery: Buy their beers; they support action sports more than anyone
24:00: The Wave Rave legacy, riding with legends, and 87 World’s and skate influence
34:00: Building a brand when he was really young, SIA, the rise of Twist
41:00: Rollerblade: Ski season may be over, but that feeling lasts all year with inline skating
Elan Skis: Over 75 years of innovation that makes you better
42:30: Early influencer marketing, being 2nd to Burton, and being the youngest member ever elected to the SIA board of directors.
54:00: Wanting to build product in The North Face Factories, but doing in LA, the rockstar life on the strip, his investors pulling out overnight and losing it all
61:00: Burton, Analog, other projects, and Artillect,
71:00: Inappropriate Questions