Mike Adams’s legendary 45-year career in snow business has come to an end. I was able to catch up with the man responsible for some of the most iconic products of our time during his last week in the industry. It’s a history lesson of the business from the man responsible for bringing the shaped ski to North America. The podcast talks about all things Moog, Molnar, Elan, Salomon, and Atomic. It’s another don’t miss business episode with a true snow sports legend.
Mike Adams Show Notes:
3:30: Salomon inline skates, his childhood and skiing racing
12:30: Pranks at Holderness; how does he get his Moog and Molnar jobs, Geze, president of Elan and the Montauk sales group
18:15: Stanley: Get 30% off sitewide with the code drinkfast
Peter Glenn Ski and Sports: Over 60 years of getting you out there
10 Barrel Brewery: Buy their beers; they support action sports more than anyone
27:15: Sidecut Extreme, bringing it to the US, the SCX takes over and pitching Salomon on the SCX
31:00: The X-Scream, the Snow-Blade, and the 1080
39:00: Rollerblade: Ski season may be over, but that feeling lasts all year with inline skating
Elan Skis: Over 75 years of innovation that makes you better
40:30: Salomon Snowboards, the Amer purchase, and bringing Atomic back to life
56:00: Overseeing Atomic and Salomon at the same time, new ownership, and going away from a portfolio management system the day Mike leaves
65:00: Inappropriate Questions