Dave Amirault, aka “Digi Dave” was a visionary in the ski industry at a time the industry really needed it. Dave got into skiing around the time that websites had digital counters on them and by merging his affinity for tech and sliding on snow, Dave created a snow focused career that took him from Sunday River to Freeskier Magazine, to Aspen, to Sierra, and finally, to Snowbird. On the podcast, we stay away from a lot of the nerd stuff Dave is known for and ask the question, did “coming out” force him out of his most successful position in skiing?
Dave Amirault Show Notes:
3:30: Screwing me over, growing up in Rhode Island, and skiing
9:00: Taking apart the computer, the AOL days, HS life, and getting a gig at Sunday River and Wachusett
14:00: College social life, traveling for skiing and meeting his heroes
16:00: Contributing, digital innovators in skiing, getting a job at Freeskier, and the burnout level at a job like that
23:00: Stanley: Get 30% off site wide with the code drinkfast
Peter Glenn Ski and Sports: Over 60 years of getting you out there
10 Barrel Brewery: Buy their beers, they support action sports more than anyone
26:00: Building out micro sites for brand promotions, how he gets to Aspen, the Aspen life, and going to Sierra at Tahoe.
43:00: Alpine Vans: Upgrade your adventure, Upgrade your life
Elan Skis: Over 75 years of innovation that makes you better
45:00: Laying people off, getting laid off, what he learned at Sierra, and taking a dream job at Snowbird
50:00: His Rideshare app and his award-winning 1-Star marketing campaign,
58:00: Coming out on the internet, what happens after he hits send, the internet assholes are out for them, ultimately, losing his job for no reason, and his advice for others in the closet in the industry
75:00: Inappropriate Questions with Taylor Pratt, Mike Rogge, and his siblings