Arlo Eisenberg was once dubbed the face and voice of his generation and his story sounds like the best 90’s movie that was never made. Arlo, the punk rock kid from Texas drops out of the University of Texas and moves to California to become a star in a sport that isn’t really a sport yet. He arrives on Venice Beach, gets “found” and blows up to be a global sensation who lives a life that is every 13 year old’s fantasy. Along the way he stirs up a national controversy, hosts the X-Games and rides off into a world of graphic design.
Arlo Eisenberg Show Notes
6:20: The early days for Arlo and the history of his family
9:43: Arlo talks about the dynamics of Texas
14:25: Testing into public art school in Texas and being bussed to school
19:46: How did Arlo first see Rollerblades and Ice Skating in Texas
22:14: Skateboarding in Texas
23:55: Was Arlo good at any other sports?
25:35: University of Texas and the 90’s movie that Arlo lived
31:00: Breaking his ankle and moving to California to create his new life
35:00: What is the look and style of Arlo at this point
36:27: Jumping barrels on Venice, getting a place and meeting Brook Howard-Smith
39:50: Making it shortly after getting to Venice, turning down a contract from Rollerblade and then turning it down based on principle
43:50: Going on his first Europe trip and quitting his job in LA
46:28: Starting Senate to cater to their product needs and ground zero for Aggressive Inline.
52:00: did they realize how the market would develop? What was the money like at this point.
54:28: Spohn Ranch as a hub for skating and culture
57:00: Not being a jock but had the talent and ability to where he expected to win contests and the pressure to win contents.
59:00: The Frontside and Arlo’s groin issues and how that impacted him at the first X-Games.
61:00: What did X-Games gold mean to Arlo?
63:00: His graphic design and marketing work at Senate and the Destroy All Girls and the exposure it generated.
109:00: How much did he make with Senate? What did he spend his money on? Did he invest? How did the park come about?
114:54: From USD to the commentating for ESPN and how was it working with ESPN?
117:46: The ESPN meeting gone wrong for Arlo
128:18: Is he aware of what people think of him?
129:36: His MTV Sports story
135:00: Being a skeptic in life
136:07: Joining the family business Eisenberg And Associates