Chris Booth’s career started as a competitive skier from Australia who was ready to take North America by storm. But doing that is next to impossible while you are focused on your studies and don’t spend a ton of time training. Eventually, Chris graduated from contests to the backcountry, became a lawyer, and realized that the law life was not for him. He went on to become one of the most important behind the scenes players in skiing, helping build the Black Crows brand into a global force. And now, he’s taken off in a new direction that could change the travel aspect of skiing and more over at Awayco. It’s a great episode that provides a lot of insight into the ski world.
Chris Booth Show Notes:
2:00: Awayco and Black Crows
12:00: Growing up in Australia in a ski family who own a ski shop
16:00: Bump skiing, ski videos,
20:00: Evo: The best online experience in action sports with retail to back it up
RESQWATER (enter the code resqwatertpm for a 20% discount on a 12 pack)
21:45: High North Ski Camp, trampoline, trampolines and taking tricks to snow
24:30: Freeze Magazine, getting on K2 and X Games
34:00: MSP, skiing for an American company,
45:00: Spy Optic: Get 20% off on their site Spyoptic.com using the code TPM20
The 10 Barrel Brewery: My favorite is 'Out of Office' Pilsner
46:30: Finding Black Crows and the Rip Raw Series
52:00: Becoming a lawyer and then quitting
60:00: Getting hired by Black Crows and Chamonix
65:00: Building the brand in a unique way
70:00: Inappropriate Questions with Christian Sirainni