Luke Edgar has had a legendary career in building lifestyle brands and keeping them not only relevant but in demand. What makes Luke’s story so wild is that while his history goes back to the early days of snowboarding, the reason he pursued a career in “action sports” is because he learned to surf while he was in the army. And when he got out, his life revolved around snowboarding when the sport was in its infancy in the PNW. On the podcast we talk about the early PNW snowboard scene, modeling, Craig Kelly, trade shows, getting sponsored, K2 and so much more. John O’Connor asks the Inappropriate Questions.
Luke Edgar Show Notes:
4:00: He’s been up to so much lately adventure wise and his avalanche story
24:00: Liquid Force: Since 95, Liquid Force has outperformed the competition and turned a sport into a lifestyle. Use the code POWELL15 for 15% off LF orders at LiquidForce.com
Stanley: The brand that invented the category! Only the best for Powell Movement listeners. Check out Stanley1913.com
Best Day Brewing: All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories and sugar.
28:00: Does he need a job, learning survival skills in HS, joining the Army, becoming an Army lifeguard, and surfing
36:00: Leaving the Army and diving headfirst into snowboarding in the PNW, and the antics of Wool Boy
38:30: Peter Glenn Ski and Sports: Over 60 years of getting you out there.
Elan Skis: Over 75 years of innovation that makes you better.
Outdoor Research: Click here for 25% off Outdoor Research products (not valid on sale items or pro products)
44:00: Male Modeling, Craig Kelly was a Burton guy, Ranquet, sponsors, John Logic, and working at the Vogue
55:00: Having a dream about working K2, 27-year-old intern, getting a job and a Lincoln Continental,
65:00: Was there a stigma working for K2, his philosophy of building brands, his big events that tie it all together and Festical
75:00: Inappropriate Questions with John O’Connor
Tom van Steenbergen is known for going huge and setting records with the gigantic front flips that have become his signature. We chatted a week after Tom won his first X Games Gold Medal and a time when everything seems to be firing for Tom. While he’s not known for being a big talker, you wouldn’t know it as Tom is not afraid to share. On the podcast, we talk about dirt bikes, BMX racing, Canada, sponsorship, his long Rampage career, injuries, and a whole lot more. Older brother Bas asks the Inappropriate Questions
Tom van Steenbergen Show Notes:
4:00: What it takes to win X Games Gold, his top 3, his inspiration, Rampage v X, and family history
17:30: Liquid Force: Since 95, Liquid Force has outperformed the competition and turned a sport into a lifestyle. Use the code POWELL15 for 15% off LF orders at LiquidForce.com
Stanley: Save 30% off at Stanley1913.com
Best Day Brewing: All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories and sugar.
20:30: Dirt bikes in The Netherlands, BMX, moving to Canada, fitting in, his first mountain bike, slopestyle, and Crankworks
Elan Skis: Over 75 years of innovation that makes you better.
39:00: Peter Glenn Ski and Sports: Over 60 years of getting you out there.
Outdoor Research: Born in the PNW to keep you warmer and dryer and function better than the rest
42:00: Sponsorship, shooting with Anthill Films, being calculated and his signature event
54:00: Rampage, going huge, his horrific Rampage injury and others
71:00: Inappropriate Questions with Bas van Steenbergen
Tommy Czeschin was born into a life of mountains and lakes, so it’s no surprise that he loves snowboarding and water sports-but what’s shocking is that he was able to go pro in both. Not too bad for the quiet kid with talent who started ski racing and was the forerunner for the Jr Olympics before seeing snowboarding and making the switch. Within 5 years, he was traveling the world with the US Snowboard Team, standing on the top of World Cup podiums, winning X Games medals, and eventually making the 2002 Olympic Team. After his snowboarding, he was an early adopter of wake surfing and these days, he gets paid to ride behind a boat among other things. It’s kind of like Deion Sanders, Bo Jackson, or a Shaun White-type story, only different. Don Wallace asks the “Inappropriate Questions”
Tommy Czeschin Show Notes:
4:00: Wake Surf trips, growing up near Mammoth, ski racing, and snowboarding
12:00: Early contests, Mammoth snowboard team, making the US Snowboard Team and the traveling family
19:00: Liquid Force: Since 95, Liquid Force has outperformed the competition and turned a sport into a lifestyle. Use the code POWELL15 for 15% off LF orders at LiquidForce.com
Stanley: The brand that invented the category! Only the best for Powell Movement listeners. Check out Stanley1913.com
Best Day Brewing: All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories and sugar.
22:00: Pranks, his personality, sponsors, so many different events, 2002 Olympics, money, faith, and the end of snowboarding
38:30: Peter Glenn Ski and Sports: Over 60 years of getting you out there.
Elan Skis: Over 75 years of innovation that makes you better.
Outdoor Research: Click here for 25% off Outdoor Research products (not valid on sale items or pro products)
41:30: Athletes, coaching success, The order of Ikos, wake surfing, Crowley Wake, Liquid Force,
48:00: So many categories within wake, working with boat brands, other jobs, and The Great Race
55:00: Inappropriate Questions with Don Wallace
Red Gerard has won every slopestyle event out there: The Olympics, X Games, Dew Tour, World Cups, Grand Prix, you get the idea and Red is only 23 years old. While his life will be defined by his Olympic Gold, Red’s snowboarding career isn’t all about contests. He’s just as comfortable taking his trick vocabulary to the backcountry and laying it down for his film segments. The beauty of Red is that while he’s young, he’s also kind of throwback. A kid who takes pride in competing, filming, and having a good time off the hill…On the podcast we talk about coming up in a big family, snowboarding, getting screwed by judges, sponsorship, contests and so much more. Chris Waker asks the Inappropriate Questions
Red Gerard Show Notes:
4:00: Travis Rice, judging, Ohio, family, Colorado, pride in doing both contests and filming, sponsor boxes, and his crew
19:30: Liquid Force: Since 95, Liquid Force has outperformed the competition and turned a sport into a lifestyle. Use the code POWELL15 for 15% off LF orders at LiquidForce.com
Stanley: Save 30% off at Stanley1913.com
Best Day Brewing: All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories and sugar.
24:30: Getting in the US Rookie Team, Red Bull to Mountain Dew to Rockstar, filming, contests,
Elan Skis: Over 75 years of innovation that makes you better.
39:00: Peter Glenn Ski and Sports: Over 60 years of getting you out there.
Outdoor Research: Click here for 25% off Outdoor Research products (not valid on sale items or pro products)
42:00: Gold Medal at 17, media tour, winning a core event, sponsorship, X Games,
60:00: Inappropriate Questions with Chris Waker
The X Games is the pinnacle event in action sports, and while it’s not what it once was, the new ownership group, MSP Sports Capital, plans to not only turn that around but make the X Games property bigger than ever. There’s a lot of excitement around the new regime and its plans, and the X Games media team invited me down to get my unbiased take on what X Games has turned into. As I do with all my events, I make sure to talk to athletes, legends, behind-the-scenes players, and more to uncover the future of X and give you insight into what X was like this year. Think everyone from X Games ownership to P-Rod, RWilly, Selema, and many more.
X Games Show Notes:
14:00: Jeff Moorad, Executive Chairman of the X Games and Principal of MSP Sports Capitol
18:00: Ryan Williams
20:30: Liquid Force: Since 95, Liquid Force has outperformed the competition and turned a sport into a lifestyle. Use the code POWELL15 for 15% off LF orders at LiquidForce.com
Stanley: Save 30% off at Stanley1913.com Using the code SNOW30 at checkout
Best Day Brewing: All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories and sugar.
23:30: Ryan Dickerson, Sonic CMO
27:30: Shaun Neff, Branding Legend, X Games Owner
30:00: Rick Thorne, BMX Legend
34:00: Mike Jaquet, Industry insider
38:30: Elan Skis: Over 75 years of innovation that makes you better.
Peter Glenn Ski and Sports: Over 60 years of getting you out there.
Outdoor Research: Developed in the PNW to keep you dry in the wettest condition in the world
42:00: Selema Masekela, Legendary Human
45:30: Damon Way, Skate and Snow Legend
48:00: Jack Mitrani, Pro Snowboarder, X Games Host
51:30: Ryan Sheckler, Skate Legend
55:30: Bucky Lasek, Skate Legend
58:00: Paul Rodriguez
61:00: Lenny Rivas, Skateboarder
63:00: Tom Van Steenbergen
67:00: Dylan Stark
69:00: Garrett Reynolds
73:00: Mitchie Brusco